MODULE 12 OF 16
Marketing the Mission
Your website as trust infrastructure, the specification to hand whoever builds it, Google Ad Grants without losing it to a rule violation, a content engine that doesn't burn you out, and storytelling that respects the people in the story.
Your Nonprofit Website as Trust Infrastructure
A "website under construction" page is worse than no website at all. Here's the verifiable minimum every nonprofit site needs.
Google Ad Grants: How to Get $10,000/Month and Keep It
Ad Grants isn't a set-it-and-forget-it gift, it's a tool that dies the moment CTR drops. Here's how to get the grant and actually keep it.
Building a Content Engine That Doesn't Burn You Out
A founder posts every day for a week, then goes silent for two months. Here's how to turn your real work into content without running out of willpower.
Nonprofit Storytelling: Why One Person Beats Five Hundred
"We helped 500 teenagers" gets skimmed. A story about one of them gets read and remembered. Here's the ethical, effective way to tell it.
Nonprofit Website Requirements for Developers: Google Ad Grants Specification
The specification to hand a developer building a nonprofit site for Google Ad Grants: what Google requires, which pages, why articles decide the budget, and what to check at handover.